RESEARCH & DEVELOPMENT · KEN COLLINS MARKETING
Good ideas start with real needs.
We look for the problems people keep running into. Then we test whether a better way is needed and build practical solutions when the evidence says yes.
01 / THE PROCESS
From a recurring problem
to something useful.
1st Ave is the research and development division of Ken Collins Marketing. We explore opportunities carefully, so our work starts with the people affected by the problem.
- 01
Listen and observe
We monitor publicly available internet resources and invite people to tell us where existing solutions fall short.
- 02
Find the unmet need
We look for patterns, understand who is affected, and define the problem in plain terms.
- 03
Validate the need
We test assumptions and demand before deciding whether a solution is worth building.
- 04
Build and improve
When a solution passes review, we develop it and make it available here.
02 / SOLUTIONS
Built for the needs
we uncover.
Each released product gets its own home here. We only list products once they are ready for the public.
Our first solutions are in development.
We’ll share them here when they’re ready. Have a problem worth solving? We’d like to hear it.
CURRENT RESEARCH
Help test an idea.
These are early research pages, not products for sale. Share your interest only if the problem applies to you.
THE NEXT IDEA COULD BE YOURS
What needs a
better answer?
Tell us about a frustration, a gap, or a task that takes more effort than it should. We review submissions as research input; sharing an idea does not create an obligation or a product commitment.
Share what’s missing